Trade shows for sporting events are generally held in the off season. The reason this is done is to enable people to buy their equipment and be ready when the season begins. Shows that specialize in sports such as snow skiing are typical of this type event. Skiers want to look at the latest equipment and decide whether or not they want it before the slopes open. These shows give them a chance to also enjoy meeting people that love the same sport. It is a chance to socialize as well as acquire any needed equipment when they cannot enjoy the slopes.